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Amazon reported a 100% year-on-year increase in product orders at the opening of its festive sale.
Flipkart recorded 6.3 million concurrent users in a single minute during the first hour of its event.
Both platforms said demand was strong across smartphones, appliances, fashion, and beauty.
The companies also saw increased participation from non-metro and smaller-town markets.
Why it mattersEarly festive demand can reshape India’s e-commerce season, affecting discounts, logistics, and market share.
More context
Executives pointed to discounts, financing options, exchange programmes, and quick-commerce services as part of the early activity.
The reported figures reflect the opening phase of the festive sales period.