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Beats launched the Beats 360 as its new flagship over-ear headphones.
The model includes interchangeable ear and headband cushions.
It offers improved active noise cancellation, personalized spatial audio and automatic sensor detection that adjusts acoustic filters.
Beats says the headphones deliver up to 32 hours of battery life and have IPX4 sweat and water resistance.
Why it mattersA new premium headphone model could shift competition in over-ear audio, especially for buyers who want modular comfort and active-noise cancellation.
More context
The device uses a custom chip compatible with Apple and Android devices.
One analysis lists the price at 42,900 rupees, while others list it at $349.99.
Additional cushion kits are available separately in Performance Knit and UltraPlush materials.
One report says the headphones arrive in stores on September 24.