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Large crowds and long queues greeted Apple's iPhone 18 series launch in major Indian cities.
Early estimates put Day 1 sales of the iPhone 18 Pro and Pro Max up 20 to 30 percent from the previous generation.
Other retail estimates cited 15 to 28 percent gains in pre-orders and demand compared with last year.
Retailers said supplied stocks sold out quickly, and quick-commerce platforms delivered hundreds of units on launch day.
Why it mattersStrong launch demand in India signals consumer appetite and revenue momentum for Apple, especially in a market where queue-driven demand can shape future premium-phone strategy.
More context
The phones start at Rs 1,64,900 and come in four colors.