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Google TV Freeplay now offers more than 10,000 movies and shows on demand.
The ad-supported catalogue requires no additional subscription or registration.
Freeplay’s live lineup has also expanded to more than 300 channels.
Separate interface sections distinguish live channels from on-demand programming.
More context
The on-demand library includes titles supplied by A24 and Lionsgate.
Google says it will refresh the Freeplay catalogue throughout the year.
Freeplay’s expansion is currently focused on users in the United States.
Some coverage questions how consistently titles will remain available.
Apple TV subscribers gained roughly 20 familiar older films in the United States.
Apple’s added film selection varies by country, with no duration announced.