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India is updating e-commerce consumer rules with amendments set to take effect on January 1, 2027.
The changes cover complaint handling and grievance redressal mechanisms.
They also address search result integrity and search manipulation.
Sponsored listing disclosures and discount advertising transparency are included.
Why it mattersThe amendment could change how platforms disclose pricing and curb deceptive design practices, affecting shoppers, compliance costs, and enforcement across India’s online retail market.
More context
The rules add requirements tied to dark pattern compliance and audits.
The reporting says the changes respond to a high volume of consumer complaints against major platforms.