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Apple’s new iPhone 18 Pro starts at $1,199, while the Pro Max starts at $1,299.
The lineup is being compared with rival flagships on price, display, camera, and chip features.
Reports say the new models include a 2nm A20 Pro chip and variable aperture cameras.
Apple has removed the iPhone 17 Pro and 17 Pro Max from its online store after the new launch.
Why it mattersApple’s new Pro models could reshape upgrade decisions through higher pricing, faster chips, and tighter supply conditions.
More context
Some reports say older iPhone models in India have become more expensive, while retailers are offering discounts and exchange deals on previous-generation devices.
One report says higher prices in India are linked to component costs, memory chip shortages, import duties, and taxes.
Apple’s first foldable device, the iPhone Duo, is also mentioned alongside the launch.