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Apple is expected to unveil its first foldable iPhone at an upcoming event in California.
The launch is described as John Ternus’s first event as CEO.
Reported pricing for the foldable device ranges from $2,000 to $3,000, with one report calling it the iPhone Duo and another suggesting the iPhone Ultra name.
The device is described with a 7.8-inch unfolded display, while another report says it has a passport-like size, an anti-reflective display, an under-display camera, and Touch ID returning.
Why it mattersA premium foldable iPhone could reshape Apple’s product lineup while signaling whether John Ternus can deliver the company’s next big hardware move.
More context
Analysts and reports say Apple would enter a market where competitors such as Samsung have already operated for years, and supply limits and high pricing could be challenges.
One report says Apple could still capture a significant share of the global foldable market in its first year.
Other coverage says the launch is aimed at ultra-premium consumers and enterprise professionals, with broader effects on financing models and secondary device markets.
Additional event coverage says Apple also introduced the iPhone 18 Pro series alongside the foldable model.