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Novartis India plans therapy-aligned acquisitions and broader reach into Tier 2 and Tier 3 markets.
The company says the strategy is aimed at volume growth.
It is focusing on five anchor therapy areas and bringing established franchises such as Voveran and Methergin under direct commercial control.
The company links the plan to rising chronic diseases, higher insurance penetration, and expanding healthcare infrastructure across India.
Why it mattersA growth-focused acquisition plan and broader market expansion could reshape Novartis India’s reach and competitive position.