CATCH ME UP
Sonos unveiled the Beam Ultra soundbar and Ace Ultra headphones.
The company also announced a broader AI push that includes control through chatbots like ChatGPT and Claude.
Sonos 27 operating system and Sonos Fabric were also detailed.
The Beam Ultra features a 7.1.2-channel configuration with up-firing drivers and AI Speech Enhancement.
Why it mattersA broader Sonos hardware and AI launch could reshape its premium audio lineup and set expectations for future speaker software.
More context
The Ace Ultra headphones include Adaptive ANC and Headphone Engine 2 hardware.
The new products are set to ship starting September 29, and some reporting notes pre-orders and release details.