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Dyson says the CameraJet uses a built-in camera and AI to target dental gaps.
The device analyzes 28 images per second and can shoot bursts of mouth rinse while brushing.
The company says its lab tests showed up to 69 percent more plaque removed in hard-to-reach areas than market-leading premium electric toothbrushes.
The toothbrush is available for preorder in blue and pink.
Why it mattersIt marks Dyson’s push into premium oral-care hardware, which could reset expectations for smart toothbrush features and pricing.
More context
One report says users need non-foaming toothpaste and low-foaming mouthwash so foam does not block the camera view.