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John Ternus takes over as Apple chief executive after Tim Cook.
Apple dominates the smartphone market but is trailing competitors in artificial intelligence.
Analysts say Ternus must navigate complex geopolitical challenges, including relations with China and White House pressure over U.S. manufacturing.
Some observers had questioned whether a software leader would have been more logical for an AI push.
Why it mattersApple’s leadership direction could reshape how quickly its AI products arrive and how rivals respond.
More context
Industry experts say hardware innovation remains central to consumer technology adoption.
Ternus will face his first major public test at the upcoming annual iPhone event.