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Modi urged people to help build a drug-free India during his monthly Mann Ki Baat address.
He called on citizens, youth and content creators to spread awareness through social media content, songs and short plays.
The campaign was described as the Drug-Free Youth for a Developed India initiative.
One report said the effort is gaining momentum.
Why it mattersThe campaign could shape youth prevention messaging and public anti-drug policy priorities nationwide.
More context
Another report said Modi also discussed the PM SVANidhi Yojana and women street vendors.
A separate report said he praised an interactive historical atlas and highlighted AI use.
Tripura Chief Minister Manik Saha welcomed the appeal and said anti-drug campaigns are under way.