What coverage agrees on
Both accounts agree that the ad was removed after criticism over Kriti Sanon’s outfit and that the controversy centered on how the campaign fit Raksha Bandhan sentiments.
Ad Row · India
Kriti Sanon ad removed after Raksha Bandhan backlash
CATCH ME UP
GIVA withdrew the Raksha Bandhan advertisement featuring Kriti Sanon after social media criticism over her attire.
Kriti had defended the campaign, saying festivals should center on emotions rather than clothing.
She also questioned when women would stop being policed on attire.
The brand said it had deep respect for Indian culture and traditions.
More context
GIVA said the ad was intended to celebrate with pets rather than hurt any sentiments.
Online commenters disagreed with Kriti’s response and said appropriate attire is expected for cultural and religious festivals.
AGREEMENT VS DISAGREEMENT
What lines up. What splits.
A quick read on shared facts, changing details, and different emphasis.
What is changing or disputed
What remains most unsettled is how widely the criticism was shared and whether the response will affect future campaign choices; the available reporting only confirms the ad’s removal and the public disagreement.
HOW COVERAGE DIFFERS
Same story. Different emphasis.
Swipe through the perspectives. Labels describe coverage framing, not truth or quality.
Neutral2
Kriti Sanon’s Raksha Bandhan ad drew backlash over her attire, and the brand later pulled the campaign. One account says Kriti defended the ad by saying festival spirit matters more than clothing, while the brand said it aimed to celebrate without causing offense. The reporting also notes that Kangana Ranaut criticized the campaign. The central fact across the coverage is the ad’s removal after the dispute.
STORY TIMELINEHow the coverage developed
The latest eight dated reports, from earliest to newest.
How the coverage developed
FIRST-PARTY STATEMENTS
What the parties are saying
Attributed summaries from official party channels. These are claims, not independent reporting or fact checks.
GO DEEPER
Read the reporting
Scan each source take, then open the original article.
Kriti Sanon's Raksha Bandhan ad pulled down by the brand: Netizens slam the actress over her initial resp
Quick source take
The jewellery brand GIVA pulled down its Raksha Bandhan advertisement featuring actor Kriti Sanon following massive online friction regarding her bralette-style outfit. Before the removal, Kriti addressed the criticism by stating that festival essence lies in emotions rather than clothes and questioned when women would stop being policed on attire. However, internet users largely disagreed with her response, arguing that appropriate attire is expected for cultural and religious festivals. The brand subsequently apologized and removed the commercial from all media platforms to respect societal sentiments.
Kriti Sanon's Raksha Bandhan ad pulled down by brand amid outfit row
Quick source take
Jewellery brand GIVA withdrew its Raksha Bandhan advertisement featuring actor Kriti Sanon after the campaign drew social media criticism over her attire. The decision followed a day after Kriti defended her choice of clothing and actor Kangana Ranaut also criticised the campaign. GIVA stated on Instagram that it had deep respect for Indian culture and traditions, and that the ad was intended to celebrate with pets rather than hurt any sentiments. Kriti had previously defended the campaign by asserting that festivals should center on emotions rather than clothing choices.