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Kangana Ranaut criticizes Kriti Sanon’s Raksha Bandhan ad

12 sourcesUpdated 24 Aug 2026, 5:57 pm Coverage regionsGlobal · International · India
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Kangana Ranaut posted criticism of Kriti Sanon’s Raksha Bandhan ad on Instagram Stories.

She questioned why someone would tie rakhi in a bikini or undergarments.

The ad features Kriti in an Indo-Western outfit with a bralette-style blouse.

One report says the campaign is for a jewellery ad titled Furever Sibling by GIVA.

Why it mattersCelebrity controversies highlight shifting cultural norms around religious advertisements and public backlash in India.
More context

The coverage says social media users also shared negative reactions to the styling.

Kriti Sanon has not issued a statement in the reporting provided.

AGREEMENT VS DISAGREEMENT

What lines up. What splits.

A quick read on shared facts, changing details, and different emphasis.

What coverage agrees on

The reporting broadly agrees that Kangana Ranaut criticized Kriti Sanon’s Raksha Bandhan ad and that the styling drew online backlash. It also agrees that Kriti has not responded publicly in the coverage provided.

What is changing or disputed

What remains unsettled is how the discussion may develop if Kriti Sanon responds or if the campaign draws further reaction. The supplied reporting does not confirm any official follow-up from the ad’s side.

HOW COVERAGE DIFFERS

Same story. Different emphasis.

Swipe through the perspectives. Labels describe coverage framing, not truth or quality.

Critical3

The critical coverage centers on complaints that the Raksha Bandhan ad was intentionally creepy and poorly styled. It says Kangana Ranaut argued that the outfit choice did not fit the festival setting and drew a harsh comparison to bikini or undergarments. The reporting also says social media users and another actress added to the criticism.

Distinctive emphasis — reported claim, not independently verified.Sources: The Times of India, Free Press Journal, Times Now
STORY TIMELINE

How the coverage developed

The latest eight dated reports, from earliest to newest.

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Read the reporting

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The Times of India Critical framing Provisional rating

Did Kangana Ranaut slam Kriti Sanon over her Raksha Bandhan ad? Asks ‘Why would you tie rakhi in bikini?’

Quick source take

The Times of India reports that Kriti Sanon faced backlash online over her attire in a jewellery commercial for Raksha Bandhan, featuring an Indo-Western outfit with a bralette-style blouse. Actor and politician Kangana Ranaut weighed in on Instagram, questioning why someone would tie a rakhi in a bikini or undergarments and calling the advertisement intentionally creepy. While internet users shared various criticisms, Kriti has not issued a statement. The article also provides background on recent film releases for both Kriti and Kangana.

Times Now Critical framing Reported

Kangana Ranaut Calls Out Kriti Sanon's Ad For Being 'Intentionally Creepy': Why Would You Tie Rakhi In Your Un

Quick source take

Times Now covers the online debate surrounding Kriti Sanon's Raksha Bandhan advertisement, which features her in an Indo-Western outfit with a bralette-style blouse. The report highlights that actor and BJP MP Kangana Ranaut criticized the campaign on Instagram Stories, calling the styling intentionally creepy and comparing the attire to a bikini or undergarments. Additionally, actress Suzanne Bernert joined in on X to criticize the wardrobe choice as inappropriate for a traditional festival. Kriti Sanon has not yet responded publicly.

Free Press Journal Critical framing Reported

Why Tie Rakhi In Bikini?: Kangana Ranaut Takes Dig At Kriti Sanons Ad, Calls It Intentionally Creepy

Quick source take

The Free Press Journal details Kangana Ranaut's criticism of Kriti Sanon over a jewellery advertisement titled Furever Sibling by GIVA, which combines a modern festival theme with a pet collection. Kangana shared her reaction on Instagram, questioning why Kriti wore an outfit she described as a bikini or undergarments while tying a rakhi and labeling the advert creepy. The article explains that the commercial features Kriti in an off-white bralette-style blouse, cape, and draped skirt, which drew negative reactions from social media users.